FC Bayern München
Since January 2011, Yingli Solar has been a proud partner of FC Bayern München, one of the world’s most successful and popular football clubs. In 2014, FC Bayern München won the 10th so called “Double”, by winning the German Championship as well as the German Cup.
Yingli and FC Bayern München have a lot in common: both organizations share a passion for football, they are working on a global scale, they attach great value to their cultures and traditions, and they stand up for social responsibility.
Sponsoring FC Bayern München allows Yingli to promote solar energy to 10 million FC Bayern supporters in Germany and 20.7 million supporters across Europe, as well as football fans around the world.
FC Bayern München Goes Green with Yingli PV Installation
From the beginning, Yingli Solar and FC Bayern have worked together in the area of social responsibility. In early 2014, Yingli installed a 29.2 kWp solar power system on the roof of the training hall at the FC Bayern München headquarters at Säbener Straße.
"The fact that FC Bayern München has chosen a Yingli solar system makes us proud, and it shows how well we complement each other. Through this long-term partnership, we are working towards the common goal of creating a more sustainable future”, says Judy Tzeng Lee, VP of Global Marketing.
“Football unifies diverse people across nations, cultures, and families. At Yingli, we believe in the power of football – and solar energy – to positively impact communities in need, and to bring awareness to environmental issues,” said Mr. Liansheng Miao, Chairman and Chief Executive Officer of Yingli Green Energy. “Our goal is that one day, using solar energy will be as mainstream as playing football on an open field.”
Social Commitment: Yingli Solar Supports FCB Youth Cup
Since 2012, Yingli has hosted the FC Bayern München Youth Cup, an international competition for talented young football players from around the world. The initiative gives children from ages 14 to 16 the opportunity to experience football at an international level. In 2014, Yingli expanded its sponsorship of the Youth Cup to Southeast Asia by hosting events in Thailand and Myanmar that mirrored the company’s events in China and Japan.
The final of the 2014 FCB Youth Cup took place on the 22nd of May at Säbener Straße. The team from Germany received the championship trophy, presented by German football legend Paul Breitner, and was followed by Japan and the USA in 2nd and 3rd place, respectively. Throughout the week, the talented youngsters had the opportunity to train with the FC Bayern youth coaches and to improve their football skills. In addition to Yingli, other partners such as Unicredit, Trentino, and adidas supported the event.
Mr. Paul Breitner, Brand Ambassador of FC Bayern München said, “The FCB Youth Cup empowers disadvantaged youth by giving them a global platform to showcase their talents. We are thrilled that Yingli has supported us in the area of social responsibility since 2011, creating a positive impact for both children and the environment in the participating countries.”