Stories of brandBrand story

Yingli Solar vigorously implements the global brand strategy, keeps up with the pattern adjustment and changes of the global market, and has established a high-quality brand image and a complete brand management system with the help of sports marketing strategy.

As the official sponsor of the 2010 FIFA World Cup in South Africa and 2014 FIFA World Cup in Brazil, Yingli Solar has become the first renewable energy enterprise and the first Chinese enterprise in history to sponsor the World Cup. “China” and Chinese characters appeared in the advertisements on the sidelines of the World Cup field for the first time. Chinese brands were displayed on the international arena to promote the concept of clean energy through an international platform.

Focus on photovoltaic industry for over 2 decades.
Lead the industry development.

History of Innovation

Innovation process

Yingli Solar opened a new chapter of China’s photovoltaic industrialization,
and filled the gap in the commercialization of PV products in the country.


Completed the restructuring of Yingli Solar successfully, and stepped onto a new path
Ranked among Bloomberg New Energy Finance’s tier-1 PV module manufacturers


Joined hands with Huawei and North China Electric Power University, and established Huawei Baoding New Energy Power Joint Innovation Laboratory


Provided efficient photovoltaic products for the largest bifacial power station in Middle East


Won the module quality achievement award by RETC Laboratory


Turned into "National Technical Standard Innovation Base (PV)" upon approval
The PANDA Double-Glass Module has passed CGC, UL and TÜV Rheinland certification


Built Shanxi Datong Demonstration Project, China's photovoltaic "pacesetter", and constructed the world's largest 50MW bifacial "PANDA" power station
Took the lead in formulating the first cleaner production evaluation index system in the photovoltaic industry


Opened the first CHINA RAILWAY Express of photovoltaic products in support of "Belt and Road" strategy
Won the title of "TÜV Rheinland Star Five-star Module"


Became official sponsor for 2014 FIFA World Cup in Brazil, "China’s Yingli Solar Shines Up at Stadium"
China’s Top 3 Brand of Awareness Survey by TNSEmnind


Yingli Solar’s module ranked third in the world’s module power generation test
The first photovoltaic enterprise in the world to obtain the product carbon footprint certification by TÜV Rheinland


Became "National Key Laboratory of Energy Photovoltaic Technology" upon approval


Sponsored 2010 FIFA World Cup in South Africa as the first photovoltaic enterprise appearing at the World Cup
Developed and built the first n-type monocrystalline "PANDA" cell production line in China


Joined PV CYCLE as the first Chinese photovoltaic enterprise to have such membership
Take the lead in developing n-type technology
Cumulative delivery of1GW


Achieved mass production and sales of photovoltaic modules On October 10, China's first polysilicon was created at Yingli Solar


Undertook the first national "3MW/a Polycrystalline Silicon Solar Cell and Application System Demonstration Project"


Entered the photovoltaic field

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