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História de MarcaBrand story

A Yingli Solar implementa vigorosamente a estratégia de marca global, acompanhando os ajustamentos e mudanças do mercado global. Com a estratégia de comercialização de desporto, estabeleceu a boa imagem de marca de boa qualidade e o sistema de gestão de marca completo.

Sendo o patrocinador oficial da Copa de Mundo de 2010 na África do Sul e da Copa de Mundo de 2014 no Brasil, historicamente a Yingli Solar é a primeira empresa de energia renovável e a primeira empresa chinesa a patrocinar na Copa de Mundo. O nome do país e os caracteres chineses apareceram pela primeira vez na publicidade da Copa de Mundo, mostrando as marcas chinesas no palco global e promovendo o conceito de energia limpa através de uma plataforma internacional.

Foco em Fotovoltaico por 24 anos
Liderança pelo Desenvolvimento da Indústria

Percurso de Inovação

Innovation process

Abriu o processo de industrialização fotovoltaica na China, preenchendo a lacuna de não poder produzir células solares comercialmente na China

2022Ano

Completed the restructuring of Yingli Solar successfully, and stepped onto a new path
Ranked among Bloomberg New Energy Finance’s tier-1 PV module manufacturers

2021Ano

Joined hands with Huawei and North China Electric Power University, and established Huawei Baoding New Energy Power Joint Innovation Laboratory

2020Ano

Provided efficient photovoltaic products for the largest bifacial power station in Middle East

2019Ano

Won the module quality achievement award by RETC Laboratory

2018Ano

Turned into "National Technical Standard Innovation Base (PV)" upon approval
The PANDA Double-Glass Module has passed CGC, UL and TÜV Rheinland certification

2016Ano

Built Shanxi Datong Demonstration Project, China's photovoltaic "pacesetter", and constructed the world's largest 50MW bifacial "PANDA" power station
Took the lead in formulating the first cleaner production evaluation index system in the photovoltaic industry

2015Ano

Opened the first CHINA RAILWAY Express of photovoltaic products in support of "Belt and Road" strategy
Won the title of "TÜV Rheinland Star Five-star Module"

2014Ano

Became official sponsor for 2014 FIFA World Cup in Brazil, "China’s Yingli Solar Shines Up at Stadium"
China’s Top 3 Brand of Awareness Survey by TNSEmnind

2012Ano

Yingli Solar’s module ranked third in the world’s module power generation test
The first photovoltaic enterprise in the world to obtain the product carbon footprint certification by TÜV Rheinland

2011Ano

Became "National Key Laboratory of Energy Photovoltaic Technology" upon approval

2010Ano

Sponsored 2010 FIFA World Cup in South Africa as the first photovoltaic enterprise appearing at the World Cup
Developed and built the first n-type monocrystalline "PANDA" cell production line in China

2009Ano

Joined PV CYCLE as the first Chinese photovoltaic enterprise to have such membership
Take the lead in developing n-type technology
Cumulative delivery of1GW

2003Ano

Achieved mass production and sales of photovoltaic modules On October 10, China's first polysilicon was created at Yingli Solar

1999Ano

Undertook the first national "3MW/a Polycrystalline Silicon Solar Cell and Application System Demonstration Project"

1998Ano

Entered the photovoltaic field

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